It’s all about the product experience for drivers
Ever wonder why some drivers swear allegiance to one car brand and one car brand only? Certainly, loyalty plays a big part in what vehicles we choose to drive, but how can you measure just which auto makers have the most die-hard fans?
Research group New Media Metrics says it has the answer with its new survey that gauges consumers' emotional attachment to cars. The firm's metric, Leveraging Emotional Attachment for Profit (LEAP), dictates just what car brands hold the greatest connection with drivers. What brand has the drivers that love it most? Click through to find out.
Experience the speed and power behind the motorcycle of a professional racer, without taking the risk!
Date 13-06-18, Duration 2:00, Views 6606
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A 1967 Shelby GT500 Super Snake sold for $1.3 million. Do you think classic cars were made better than modern rides?
Thanks for being one of the first people to vote. Results will be available soon. Check for results
- Yes, the quality of cars from the 1960s and '70s is the best
- No, modern technology makes cars better today
- Maybe, it's hard to say since most Canadians get a new car every 10 years