It’s all about the product experience for drivers
Ever wonder why some drivers swear allegiance to one car brand and one car brand only? Certainly, loyalty plays a big part in what vehicles we choose to drive, but how can you measure just which auto makers have the most die-hard fans?
Research group New Media Metrics says it has the answer with its new survey that gauges consumers' emotional attachment to cars. The firm's metric, Leveraging Emotional Attachment for Profit (LEAP), dictates just what car brands hold the greatest connection with drivers. What brand has the drivers that love it most? Click through to find out.
An insane highway accident ends with a motorcyclist sitting comfortably on the roof of someone's car.
Date 14-08-20, Duration 0:32, Views 12821
Video by: Videobash
Date 14-08-13 1:14
Tooltip Information:Tesla Model S: Problems After 15,000 MilesVideo by:Description: The Tesla Model S electric car earned the highest score ever in Consumer Reports tests, and owners love them. But after 20 months and over 15,000 miles, CR’s test car has had more than its fair share of problems.Rating: 4Views: 4357
Date 14-07-22 1:42
Tooltip Information:2015 Volvo S60 ReviewVideo by:Description: The Volvo V60 a nice balance of power and fuel economy from the powertrain. It's a solid and substantial car with loads of safety features.Rating: 4Views: 2513
Date 14-08-04 4:30
Tooltip Information:Children and Heat Stroke in CarsVideo by:Description: On average, 38 children die in hot cars each year from heat-related deaths after being trapped inside motor vehicles. Even the best of parents or caregivers can unknowingly leave a sleeping baby in a car; and the end result can be injury or even death.Rating: 4Views: 226
Date 14-06-30 1:34
Tooltip Information:Tracking Your Teen DriverVideo by:Description: Car accidents are the #1 killer of teenagers. New tracking devices promise to help by alerting you if your teen is driving recklessly. Consumer Reports tests three: MotoSafety, Mastrack, and MobiCoPilot.Rating: 4Views: 3457