1949 Monarch // Ford/Monarch (Photo: Ford)

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1949 Monarch

Canadian Ford dealers demanded that the company give them something upscale to sell, so in 1946 the Monarch brand was born, based on the Mercury 118. It received a complete redesign in '49, and in '54 expanded to three models, the Custom, Lucerne and Custom Lucerne. In '55, the top model was changed to Richelieu. In '57 the Custom was dropped, and the Turnpike Cruiser became the halo car. After a year's hiatus while the Edsel drama unfolded, Monarch returned again in '59, with the Sceptre replacing the Turnpike Cruiser. The brand folded in 1961.