Canadian Ford dealers demanded that the company give them something upscale to sell, so in 1946 the Monarch brand was born, based on the Mercury 118. It received a complete redesign in '49, and in '54 expanded to three models, the Custom, Lucerne and Custom Lucerne. In '55, the top model was changed to Richelieu. In '57 the Custom was dropped, and the Turnpike Cruiser became the halo car. After a year's hiatus while the Edsel drama unfolded, Monarch returned again in '59, with the Sceptre replacing the Turnpike Cruiser. The brand folded in 1961.
How prepared are you and your car for spring?
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- 68 %Winter tires are off tune-up has been done and I'm set to take on the hot season!
- I've been procrastinating getting my winter tires put off. This weekend, I promise!
- I'm daydreaming of warmer days and to protest winter, I'm driving my convertible.
- Excited, see you around!