Sam Elliott – Ram (Photo: Ram)

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When Chrysler transformed Ram from a model into its own brand, it needed to make a mark. Helping to do so is Sam Elliott. His deep, resonant, cowboy-esque voice might strike a chord with you - especially if you've seen The Big Lebowski (he was "The Stranger" who narrated it) and more recently, Up in the Air, and We Were Soldiers.

Up until 2008 Elliott served as the voice for the National Cattlemen's Beef Association rattling off the time-honoured tagline, "Beef. It's what's for dinner." These days, he's also the voice of Smokey Bear, the U.S. fire prevention mascot.

Watch the commercial