Updated: April 1, 2014 11:15 AM | By Steve Walker and Nick Gibbs for MSN Autos
Ultra-luxury SUV primer

Bentley's new SUV: here in 2016

Bentley SUV here in 2016 (© Bentley)
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Bentley has officially announced its new SUV - and this photograph reveals the luxury off-roader for the first time in production guise. The company has confirmed that the yet-to-be-named SUV will go on sale in 2016 with a vow that it'll become "the most luxurious and powerful SUV on the market... true to the brand hallmarks of luxury, performance, quality and craftsmanship."

It's the latest in a string of new premium SUVs, as carmakers scramble into this surprisingly lucrative segment. But why are the likes of Bentley, Rolls-Royce and Aston Martin preparing 4x4s? Who will buy them? And is there a risk that the world will have moved on from lumbering beasts by the time they arrive in showrooms? In this gallery we look at why manufacturers are diving into the luxury 4x4 market - and consider some posh SUVs that flopped.

Please click on the photo above to read more about luxury 4x4s

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